You may have noticed something new — a refreshed logo, updated colors, and a new feel across our website and communications. But this isn’t just a coat of paint. It’s part of a bigger story about who we are, how we work, and where we’re headed as a connected care network.
This brand refresh reflects a meaningful evolution of Altais and our affiliated groups, including Brown & Toland Physicians, Altais Medical Group, and Family Care Specialists. It’s designed to unify our identity while honoring the strengths of the physician-led practices and care teams that define our organization.
Why We’re Refreshing the Brand
Over the past several years, Altais has grown into a robust, connected network of physicians, supported by shared tools, technology, and practice resources. Today, we bring together practices under one shared mission: to simplify care delivery and improve outcomes while preserving provider independence.
This rebranding is an intentional step forward. It reflects how we already work together — across systems, specialties, and regions — and gives us a visual identity that better supports that collaboration.
By aligning our brand, we reduce complexity for patients and providers while reinforcing what makes our care model different: high-quality, relationship-based, personalized care that starts in local communities.
What’s Staying the Same? Everything That Matters
- Your relationships with your primary care provider and specialists
- Your access to care
- Our commitment to high-quality, accessible, and patient-focused care
- Our long-standing dedication to delivering compassionate care in the communities we’ve served for more than 30 years
What’s Changing — and What’s Not
Over the next few months, you’ll start to see:
- A new Altais logo and fresh, modern colors
- A more unified look across our websites, signs, and materials
- Easier-to-recognize communications from your care team — including letters, visit summaries, and online updates
- Mail and other materials introducing the updated Altais brand
Honoring the Brown & Toland Legacy
For more than 30 years, Brown & Toland Physicians has been a trusted name in Bay Area healthcare — known for supporting physician independence and delivering patient-centered, high-quality care.
The Brown & Toland name remains an important part of who we are — and will continue to be visible during this transition, as we move toward a more unified Altais brand.
What to Expect Next
This rollout is phased and carefully planned to minimize disruption and ensure a smooth transition. You’ll begin to see the updated Altais brand across:
- Appointment communications and clinical documents
- Online resources and digital tools
- Physical signage at practice locations
- Mail and other materials introducing the new Altais look
In the coming months, we’ll also launch a new Altais website that brings together Brown & Toland Physicians, Family Care Specialists, and other Altais Medical Group practices under one digital roof.
Shaping the Future of Healthcare — Together
We’re excited to take this next step — and we’re doing it with the same dedication to quality, independence, and patient-centered service that has always defined our work.
This rebranding allows us to move forward with clarity, compassion, and a renewed focus on supporting our physicians, care teams, and patients.
Thank you for being part of this journey — and for trusting us with your care, your practice, and your partnership.
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