You may have noticed something new — a refreshed logo, updated colors, and a new feel across our website and communications. But this isn’t just a coat of paint. It’s part of a bigger story about who we are, how we work, and where we’re headed as a connected care network.
This brand refresh reflects a meaningful evolution of Altais and our affiliated groups, including Brown & Toland Physicians, Altais Medical Group, and Family Care Specialists. It’s designed to unify our identity while honoring the strengths of the physician-led practices and care teams that define our organization.
Why We’re Refreshing the Brand
Over the past several years, Altais has grown into a robust, connected network of physicians, supported by shared tools, technology, and practice resources. Today, we bring together practices under one shared mission: to simplify care delivery and improve outcomes while preserving provider independence.
This rebranding is an intentional step forward. It reflects how we already work together — across systems, specialties, and regions — and gives us a visual identity that better supports that collaboration.
By aligning our brand, we reduce complexity for patients and providers while reinforcing what makes our care model different: high-quality, relationship-based, personalized care that starts in local communities.
What’s Staying the Same? Everything That Matters
- Your relationships with your primary care provider and specialists
- Your access to care
- Our commitment to high-quality, accessible, and patient-focused care
- Our long-standing dedication to delivering compassionate care in the communities we’ve served for more than 30 years
What’s Changing — and What’s Not
Over the next few months, you’ll start to see:
- A new Altais logo and fresh, modern colors
- A more unified look across our websites, signs, and materials
- Easier-to-recognize communications from your care team — including letters, visit summaries, and online updates
- Mail and other materials introducing the updated Altais brand
Continuing the Legacy of Brown & Toland and Family Care Specialists
Both Brown & Toland Physicians and Family Care Specialists have served as trusted names in California healthcare for decades — each with its own proud legacy.
In the Bay Area, Brown & Toland has long supported physician independence and delivered high-quality, patient-centered care. Meanwhile, in Los Angeles County, Family Care Specialists has become a cornerstone of culturally responsive, bilingual care for multigenerational families, rooted in community relationships and compassionate service.
These identities remain an important part of who we are. As we move toward a more unified Altais brand, the legacies of Brown & Toland and Family Care Specialists will continue — visible throughout this transition, and carried forward through the providers, staff, and patients who shape our network every day.
What to Expect Next
This rollout is phased and carefully planned to minimize disruption and ensure a smooth transition. You’ll begin to see the updated Altais brand across:
- Appointment communications and clinical documents
- Online resources and digital tools
- Physical signage at practice locations
- Mail and other materials introducing the new Altais look
In the coming months, we’ll also launch a new Altais website that brings together Brown & Toland Physicians, Family Care Specialists, and other Altais Medical Group practices under one digital roof.
Shaping the Future of Healthcare — Together
We’re excited to take this next step — and we’re doing it with the same dedication to quality, independence, and patient-centered service that has always defined our work.
This rebranding allows us to move forward with clarity, compassion, and a renewed focus on supporting our physicians, care teams, and patients.
Thank you for being part of this journey — and for trusting us with your care, your practice, and your partnership.
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